GBP Optimization

Managing your Google Business Profile is crucial for enhancing local search visibility, maintaining brand consistency, and fostering customer trust. The GBP Optimization feature within the Reputation tab makes it easy to update and manage your profile details, monitor reviews, preview changes in real time, and track your profile’s overall health — all from one convenient location. This guide outlines how to effectively use the GBP Optimization tools to ensure your listing remains complete, up-to-date, and impactful.

Managing Your Google Business Profile

Access the GBP Optimization Interface

Navigate to the GBP Optimization tab within the Reputation section, then select the desired business location from the dropdown to begin.

Your current GBP score will be visible in the upper section of the screen, along with your previous score, allowing you to see the improvements made after using this tool.

Overview

Keep your key business details accurate and consistent by updating the business name and description, adding product images, company logos, or other relevant images, and adding business categories & services.

Furthermore, you can add special Attributes (e.g., veteran-owned, pet-friendly, etc.), your company address, opening date, operating hours, and phone number.

This ensures your listing aligns with what customers are searching for.

Social Profiles

Enhance your business credibility and provide additional engagement points by adding relevant social media links (Facebook, Instagram, LinkedIn, etc.) to your profile. 

Be sure to click the Save button to retain your changes!

Reviews

Use the Reviews section to view all GBP reviews in one place, monitor customer sentiment, and respond promptly to feedback.

Use the Live Preview Tool

As you make updates, the Live Preview panel displays how your listing will appear to customers on Google Search and Google Maps.

This allows you to verify accuracy and presentation before finalizing changes.

Track Profile Completeness

Maintain a fully optimized listing by reviewing your Profile Score to see how complete your profile is and follow alerts and tooltips that highlight areas needing attention, so you can take action step-by-step.

Use the GBP Optimization tool to streamline profile management, stay visible in local search, and deliver a strong first impression to potential customers — all with ease and consistency.